Our founder, John, had spent more than a decade in sales. Training, traveling, speaking, and doing what sales people do. Although he loved what he did. It always required a lot of time away from his family. As his kids began to get bigger, he decided it was time for a change. He wanted to be there to help coach at little league, take his wife to dinner, actually enjoy a vacation (Actually take one…), and do all the things his friends and neighbors were doing. Not making the easy decision, but having this idea in the back of his head. Businesses need a company that can provide them a way to provide “Engaging Solutions Online.” Your Engaging Solutions Online was born.
YESOnline began as a website architecture firm. Notice we did not say a website design firm. John felt that a website needed to be more than a sign that says we are in business. It needed to communicate with their customers in a way that allowed prospective customers to communicate back with them. He did not have the prettiest websites built, but he had websites that could provide portals and communication abilities from the businesses to their visitors and vice versa. The goal was to be able to capture the visitors attention and engage them right from the website before they had a chance to leave. It worked…
YESOnline had grown a bit by now. The websites that had been built were providing positive results. So, existing customers began asking to rank the sites that he had built. YESOnline now has to become an SEO provider. YESOnline doesn’t want to be just about ranking though. It has to be done with Engaging Solutions in mind. YESOnline was one of he first companies providing Social Signals that would not just help rank a businesses site. It would give a way for the business to share and communicate with their customers. YESOnline is now a SEO company.
Things are looking good. YESOnline customers are happy, YESOnline staff and families are happy. Then customers begin asking “What else can we do?” We decide chugging along is not enough. If our customers want more, we will give them more. It just has to be done in a way that everything is connected and provides “Engaging Solutions!” So, we asked what our customers would like us to do, and went out to find the best solutions for them. We found some, offered them, learned what we could do and not do quickly… End the end, we grew some more!!!
YESOnline continues to find innovative ways to provide more “Engaging Solutions” for its customers. Adding things like mobile text, mobile apps, full social media marketing services, and reputation management. By this time, we are not just testing and measuring. But we have enough customers, enough data, and a team that is consistently trying to grow, and we notice a trend. We begin to make a shift in our thinking. See you in 2014.
In order of expertise now.
YESOnline made a few difficult decisions in January of 2014. We began limiting the amount of customers we accepted. Limited the amount of services we initially offered. Normally, this would be a sad time for a company. However, John had met a gentleman in 2013, that is now a friend, and with just a few words made John’s world feel like it could come crashing down in any minute. It was something that he just could not get out of his head. After listening and learning… John met with his team and told them… We are doing it all wrong. We have to take a step back and give this a chance. It would be new, it would be controversial, it may destroy us. YESOnline continued with it’s normal services but began to transform reputation management into “Reputation Marketing” Lot’s of testing, retesting, adding features, and then testing again. YESOnline becomes a new company.
YESOnline has had an awakening and now has a new mission. What John had realized was all the ranking of websites, site creation, generation of leads meant nothing if there was no Reputation to go with it. What we had tested in 2014 was building reputations and then marketing them.
Most important to John has always been… Whatever we do, it has to be done in a way that will engage the customer. So, we created processes that allow a business to directly connect to their customers. They would be able to give instant feedback to the business, and allow the business owners to reply quickly. Then we developed strategies to take that feedback and market it online.
Although we had been offering Reputation Management as a service quite effectively… It wasn’t as engaging as John thought it was. It was actually a reactive strategy. Creating a Proactive Strategy allows a business to stand out from all the others in their area. Making an impact on a business like we could have never anticipated.
Reputation Marketing allows a proactive approach to engaging with a businesses customers that combines all of these things in a way Managing Reputation could not do. PR Firm, Word of Mouth, Referrals, Review Monitoring, Feedback Pages, and more. These all combined into a Marketing Strategy allows a business to gather a customers thoughts and feelings in a private location where they can handle both unhappy experiences and positive ones easily. The power comes from being able to take care of an experience that a customer may have before it can get out of control. Reducing the chances a negative review gets posted on some third party review site.
John learned long ago before he created YESOnline. A bad customer experience becomes a negative for the business because a business does not have an effective way to learn about it first. See, most customers that feel like they have been mistreated often comes down to not being able to communicate their frustrations in an effective way to the business that allows the businesses to do what they do best. Serve their patrons the best they can.
With our systems in place, a staff that understands the importance of their companies online reputation, and then our expertise in SEO. It allows for the business to develop a reputation, market a reputation, and then maintain it much more easily.
Now with a 4-5 star reputation online, a business that does PPC, SEO, and even offline marketing like Yellow Pages, Radio, and more… Will have the Reputation to go along with it… In the end, making all that other marketing money more effective. Especially, if you are the only one rated high while your competitors are wondering how to get rid of the bad reviews, or how to even get their existing customers to leave one.
Make sure you go to YESOnline’s blog and subscribe. John is constantly writing about the best ways to build a powerful reputation online and also how it will make you the best and obvious choice to do business with just using your online reputation.
*Secondary and Other Services are only available to Reputation Marketing and Social Media Marketing Customers. The exception to the rule is for all that have been personally referred to us. To better understand why. Please schedule a phone call with our founder John.