Posts from John Wall

Video Marketing, the Most Powerful Way to Connect with Potential Customers

You may have heard the phrase “content is king” and it is true that quality content drives engagement and website traffic. But there is a kind of content that gives you supercharged SEO rankings and the ability to inform but more importantly the ability to inspire and evoke emotion that can turn prospects into customers. The golden ticket is video marketing. By 2019, experts predict that online content will be 80% video marketing because it is uniquely effective. For example, 90% of consumers say that product videos directly impact purchase decisions and companies using video marketing have 41% more website traffic from search engines compared to those who do not use it. The oldest Millennials came of age as YouTube…

SEO vs SEM: Which do I use?

John WallSearch Engine Marketing

Online marketing is gradually becoming the most efficient and effective way to advertise/market products, services, and brands. Think about it? We spend almost of our waking hours on our phones and computers. You’d probably see an online ad before you notice a billboard erected in your bedroom. Just as Advertising and Marketing are two words that many use interchangeably and don’t really understand, SEO (Search Engine Optimization) and SEM (Search engine Marketing) are two abbreviations that are used in each other’s stead but without a really clear understanding of what they mean. Today we will delve into Internet marketing and understand these two acronyms. SEO and SEM initially were confused as the same thing and were thus used in marketing…

The Blogging Guide Every Start-Up Needs

John WallContent

Why start a business blog? What elements does your blog need to be effective? How can you capitalize most effectively on the marketing opportunities a blog creates? We’ll answer all of these questions in our relatively brief but comprehensive content marketing and business blogging guide for start-ups below. You’ll learn some of the most important markers of quality for an effective blog, how to develop a content marketing strategy that translates blog traffic into real leads, and what factors promote your search ranking (SEO) success. So, without further ado, let’s get started! 1. Why Bother With a Business Blog for Your Start-Up? Simply put: a business blog is an effective tool for achieving all of your…

Are You Making These 7 Mistakes When Writing Blogs?

John WallContent

Blog writing can be an incredibly effective digital marketing strategy when the creator pays close attention to all the markers of quality. These markers include both technical and artistic elements as well as the context your blog plays within your overall marketing funnel. Ignoring any part of this equation will leave you with a less-than-satisfactory result. Your audience will either disregard your content outright or any audiences you successfully build will fail to enter your marketing funnel as intended. Luckily, plenty of companies out there are doing it right. 78% of B2C companies using content marketing say they are “moderately” to “extremely” successful with their content marketing efforts. 2 out of every 3 also say that their performance…

10 Experts to Follow for Growing a Small Business Using Digital Marketing

John WallBusiness, Content, Search Engine Marketing

Sometimes, all you need to achieve breakthroughs in business is a good mentor. The path to growing a small business using digital marketing is never easy nor obvious. Yet, by following the guidance and advice of others, it can quickly become more clear. Business owners these days have more advantages than ever when it comes to finding great marketing insights online. Whereas a few decades ago you’d have to buy books and attend talks in person, now mind-blowingly great advice is just a few clicks away. To help you find the information and inspiration your small business needs to achieve greatness through digital marketing, we’ve compiled a list of 10 of the best digital marketing experts worth following. Their content…

6 Huge Advantages Hiring a Content Writing Agency Can Have for Your Business

John WallBusiness, Content

When weighing your options for creating content marketing pieces, don’t overlook the significant benefits outsourcing your workload to an agency can have. While onboarding content writing staff or working directly with a freelancer can both be viable options, they barely scratch the surface of what a content marketing agency can offer. When working with an agency, you have the ability to dramatically upscale the quality, quantity and overall reach of the content created for your digital marketing campaigns. For instance, a content writing services provider can give you a set cost for creating a high-quality asset like an eBook that includes all the services you need like graphics and a paid social media promotion budget. When managing such a campaign…

5 Ways to Revamp Your Social Media Strategy in 2018

John WallSocial Media Marketing

With just a few improvements, your social media profiles could become the crown jewel of your digital marketing strategy in 2018. By switching up your approach and committing to a higher level of quality, you could soon be generating more leads, revenue, and interest in your company with minimal effort. The great thing about social media marketing is that it doesn’t have to take a lot of your time to work wonders. If you plan ahead and use social media to reinforce your other marketing activities, you can achieve huge ROI through both organic and paid social campaigns. So, to inspire you to improve your social presence and go beyond expectations, try implementing the following five highly effective social media…

Thinking About Hiring a Blog Writer? Watch Out for These 6 Common Mistakes

John WallBusiness, Content

Few business owners have both the time and skill with words needed to do their company blog justice. Business blogs need to look polished and represent the brand well, yet learning to write professionally is a trial-and-error process. Considering all these personal limitations and high expectations, outsourcing blog writing makes perfect sense. But there is a right way and a wrong way to hire a writer. Many business owners commit hefty mistakes when offering someone the chance to take the reins on their business blog. Here are six of the biggest of those mistakes. Watch out for them when hiring a blog writer to avoid frustrating setbacks and to ensure your blog is as great as it deserves to be….

How to Write Headlines Your Customers Can’t Resist Clicking

John WallBusiness, Content, Uncategorized

In many ways, the headline is the most important part of a blog post or article. Headlines spark action. They can make people click. An eye-catching headline on social media can draw tons of comments — many from people reacting off the headline alone. Headlines can also shape how people digest the message of a blog by creating context and expectations — all through a strong first impression. But, most importantly, headlines tell us what we need to know in order to get invested. With so many distractions and options for reading content online, we need information that helps us choose how to spend our limited time. The best headlines therefore serve as a promise to the reader about what…

Is Your Company Blog Not Working? Here’s 5 Reasons Why That May Be

John WallBusiness, Search Engine Marketing, Social Media Marketing

Content marketing and blogging have proven to be effective digital marketing methods. Done right, they can generate leads and convert people to the next stage of your marketing funnel. Yet, plenty of company blogs completely struggle to meet their content marketing goals. For one reason or another, they fail to find the right audience — or, for some, any audience at all. Other blogs earn plenty of traffic but lackluster conversion numbers. Still others have myriad issues of their own related to various mistakes in strategy, positioning, site design and more. To help you pinpoint where your issues may lie and how you can improve your blog performance, we have come up with five reasons why your current blog may…

Author: John Wall