As social media marketing has taken off, many agencies have made a substantial living from specializing in social media management, monitoring, and social advertising. These agencies could scale their operations and expand their profitability even further if they add on content writing services to the packages they offer.   Why? Because putting content marketing and social media services together makes perfect sense. They’re both an incredibly important component to the digital face of a brand. They both have a goal of building audiences, shaping perception, and generating awareness. They both intuitively lead towards key stages of a brand’s marketing funnel.   And, perhaps most importantly, they both take a ton of time and effort to handle! The most tempting add-on…

In many ways, the headline is the most important part of a blog post or article. Headlines spark action. They can make people click. An eye-catching headline on social media can draw tons of comments — many from people reacting off the headline alone. Headlines can also shape how people digest the message of a blog by creating context and expectations — all through a strong first impression. But, most importantly, headlines tell us what we need to know in order to get invested. With so many distractions and options for reading content online, we need information that helps us choose how to spend our limited time. The best headlines therefore serve as a promise to the reader about what…