How Small Businesses Can Use LinkedIn for Marketing

SEO Rewards

LinkedIn is sometimes only perceived as a tool to assist a person in their search for a better employment position. As the site became more widely-used, however, even more rewards became apparent. One of the most fundamental for local companies is LinkedIn’s marketing potential. In fact, utilizing the following LinkedIn marketing and advertising ideas can do wonders.

Host an Event

Creating and promoting an event via LinkedIn creates a variety of different marketing opportunities. Obviously, doing so can attract more attention to the event.

In addition, hosting an event provides a feeling of industry leadership that is terrific in the marketing world. And since 58% of marketers use social media to interact with consumers during live events, an event can be prosperous using fully online tactics.

Advertise Blog Content

Hosting a blog leads to 55% more website visits, so not having one is essentially irresponsible. By using the WordPress or Blog Link apps, you can import your blog to LinkedIn. This will give individuals a sneak peek at a company’s expertise and bring more webpage traffic.

linkedin for business

Expand Search Engine Optimization

Search engine optimization (SEO) is an essential marketing technique that can make or break a small business’s online presence. The good news is, using LinkedIn can increase one’s search ranking and make it easier to find them online.

Simply having a LinkedIn profile is enough to boost a company’s online presence, but even more can be done. In the “Websites” and “Blogs” section of a LinkedIn page, for instance, simply typing in a handful of good keywords will increase a

business’s search ranking for those particular keywords.

As marketing and advertising moves more out of the offline arena and into the digital world, small businesses must utilize every online strategy that they can. Unfortunately, many overlook LinkedIn, but for those that do use the platform, there will be defined competitive benefits in the modern business world.