So what distinguishes your site from all the other e-commerce sites in your market? Why are visitors going buy from you rather than any of the other guys?
Furthermore, how will you hope to rank in Google if your site is not demonstrably any different? You won’t, plain and simple.
The answer is content marketing for your e-commerce site. This is the best way you can build trust, build relationships with prospective customers, and help your e-commerce build your brand to outpace your competition.
How to use content marketing for your e-commerce sites
Use videos – How-To Videos are some of the best ways to hook your visitors on to your content. It is one of the most effective ways of providing effective content marketing for your ecommerce sites. For instance, if you are selling a niche product on your e-commerce site, you can include videos on how to use/operate the product. This helps attract more visitors and convert them to buyers for your e-commerce site.
Create unique descriptions – Create unique textual content for your e-commerce pages. This will jump you ahead of the many folks who copy and paste product descriptions and give you a chance to rank in the search results. In addition, you have the opportunity to communicate in a way that is more sales-oriented than a typical e-commerce description.
Show ’em! – An e-commerce site needs to give visitors a clear picture of exactly how their products look and operate. Using original, descriptive images is essential to attract the largest number of visitors to your site. Take out your camera and try to get some awesome images of your products. Include these images with your content so they can improve the effectiveness of the content.
Employ social proof – Nobody likes to be the first one to purchase a new product, taste that different food, or try that new restaurant. These days people are using social networks more and more to help them make their buying decisions. Do your part by including as much social proof as you can come up with on your pages. His helps build trust and can be the reason they buy!
The secret is to make sure that you are making every effort to have your e-commerce pages stand unique among the crowd. By making use of content marketing for e-commerce correctly you can do just that!