Local Marketing Strategies for Small Enterprises

Google has evolved to automatically use a person’s location when returning search engine results. Because of this, you might be inclined to not focus heavily on your town’s name and other local keywords in your SEO strategy. Don’t make this mistake. You are still in competition with other enterprises, and having local-oriented keywords in your content allows you to stand tall against competition.

Turn Seo Local

Google now considers an online searcher’s location when they type in a search query. This may make you think about dropping your town’s name and nicknames from your Search engine optimization strategy. This, however, may be detrimental. You still want to rank higher than your competitors, and by putting the best keywords on your website and creating content that employs these words, it’s possible to overcome competition.

Facebook Really Should Be More Than Organic

The goal of social media marketing on Facebook is to achieve organic reach, but thanks to new algorithms on the site, this is more difficult. Luckily, it won’t cost much to market an ad on the social media giant. Even better is the fact that you can choose to only show the ad to particular demographics, such as gender or age, within a specified area.

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Make use of Online Review Sites

Your small enterprise will be listed on review sites like Yelp and Yahoo Local whether you would like it to or not. For that reason, you should embrace these sites and make it work to your benefit. Begin by claiming these pages so you can ensure there’s no inaccurate information on them.

From that point, start giving benefits to your clients for leaving reviews. When people where you live want a product or service, they will read online reviews. And since almost 80 percent of shoppers give online reviews the same weight as personalized recommendations, positive reviews on these sites can pay dividends.

In a world where the internet connects the entire planet, everything is local. This isn’t an excuse, though, not to consider local marketing. It is local individuals who drive most small companies, so whether on or offline, you should focus on them.

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