Perfecting your web page is important in today’s market but reputation management is equally as important. Clients could come upon negative reviews when looking for your business name or a branded product. A local business can build Facebook, Twitter, Yahoo Local, and Google pages to take real estate on Page 1 of search engine results. Since over 90 percent of Google users never progress past the first returned search results page, it is imperative to ensure favourable and neutral results dominate the first page.
Create a Large Online Presence
While establishing a page on the internet is helpful in a lot of ways, reputation management is just about the most vital things an organization can do. When a prospective client is hunting for a local business by name or industry, you do not want them to see websites with unfavorable reviews. This can be minimized by starting pages on Facebook, Twitter, Google, and Yahoo Local. Since less than 10 percent of Google users move forward to the second page of results, having quite a few relevant corners of the web assists in pushing negative sites to the dark recesses of Page 2.
Monitor the Company Name and Products
One of the biggest factors of reputation management is what individuals are finding online. The good news is, a business owner can sometimes track this as fast as people are finding it. By simply heading over to Google and doing a search on the company name or its branded product, a business person can see what exactly others are seeing about their company. Additionally, it is easy to set up Google Alerts which notifies you of new mentions with certain keywords, such as the company name. If anything negative comes up, corrective actions can be started.
Be Transparent on Social Media
A number of companies make the slip-up of eliminating negative mentions from their social media pages. Actually, they should be contacting the annoyed customerin full view of the public. When others see a company striving to right a wrong they already know the company actually cares about its customers.
Marketing is only able to do so much when a company’s reputation is tainted. Reputation management, however, is capable of turning your business in the ideal direction.