Social Media Marketing is all about building relationships. But more importantly, it is about building a community made up of relationships with the right people – your target audience. Moreover, the real value in Social Media comes from solidifying relationships with those members of your target audience who have the most reach and influence. It is not enough to simply add Twitter followers or Facebook fans without regard to who they are.
Accumulating ten thousand followers who are not interested in what you have to say is far less impactful to your business than building a community of one thousand people, made up of members of your target market.