Utilize Your Images
Images can still drive traffic towards a website, and this continues to be true even though they are not as vital as they once were. Uploading images is very important for SEO purposes, and you are going to do a lot better if you use unique images. Hundreds of sites could be using the same photograph, but if you deliver something else entirely, you are going to get noticed. Ensure you have this distinctive advantage when marketing a business.
It Isn’t About Keywords Anymore
It certainly helps to have particular keywords on a website’s copy to generate traffic, but it is not really as important as it once was. Search engines have grown, and they now do not require precise words to tell them what a consumer is seeking. If someone is in search of information on an iPad, for example, Google might return numerous results based on Apple products and smart devices.
In reality, it is much more about the searcher’s intent. Specific keywords can get them to your website, but if they speedily return to Google, the search engine will think the web page is not delivering on what it promises. So get your keywords in where possible, but make sure you are giving people what they want.
Keep Driving at Mobile
In 2014, the length of time spent using the internet on mobile devices outpaced that of desktop computers. While some are slow to come around to this fact, it isn’t going to change. Your site will have to be designed with mobile access in mind, and if it’s not, you are surely going to lose customers over it.
Search engine optimization is not going anywhere as an invaluable marketing strategy. Make sure you are keeping up with it.