If you are new to social media marketing, it can be a bit overwhelming. Rather than allowing yourself to feel overwhelmed, check out the 15 social media tips here and use them to your advantage.
15 Great Social Media Tips
1. Use images in your posts – This is a great way to keep people interested in what you have to offer.
2. Post frequently – Logging in and posting every once in a while is not going to cut it.
3. Respond – Take the time to reply to all of the comments you receive from others. This will help you connect with your target audience.
4. Don’t oversell – (Notice I didn’t say “Don’t sell”.) Pushing way too hard to sell your products and services is a huge turn-off in social media.
5. Be careful when using hashtags – While you should use them to increase user engagement, using too many can be detrimental.
6. Stay on point – Always keep things relevant. Straying too far off topic will reduce user interest.
7. Don’t kick back – Don’t respond negatively to bad feedback. You’ll never win at this! Make sure to respond and stay professional.
8. Brevity is key – Try not to post overly long messages. People will get bored by the time they reach the end.
9. Be active in comments – Always allow users to comment and show up to engage there. Disabling them signals that you don’t care what users have to say.
10. Use tools – Scheduling posts with tools can help you manage your posting more effectively, especially when you need to be absent. Think Hootsuite, Buffer and a few others.
11. Be visual – Post videos and other graphic content as much as you are able. These get far more engagement and are shared much more than mere text.
12. Focus your efforts – Pick a few social media platforms to concentrate on and do those well, rather than spreading yourself too thin trying to hit everyone. Consider the majors like Facebook, Twitter and LinkedIn.
13. Mix it up – Post different types of content so as to keep things interesting. Post, videos, memes, product reviews, testimonials and more.
14. Be generous – Offer exclusive deals to your audience and encourage them to share with friends. This is one the best uses of social media.
15. Keep it light – Don’t forget this can be fun! Don’t hesitate to be a little edgy, and not so PC!
