Category and details setup
Primary and secondary categories, business description, service area, attributes and every other field, written for how people search.
Why your profile isn’t working for you
Most profiles were set up once, years ago, and never touched again. Google notices.
Your main category is close but not exact.
We set the category Google matches to what your customers search for, plus the secondary ones that fit.
Half the fields are empty.
We fill in every field: services, hours, attributes, description, questions and more.
Your hours are wrong, or holiday hours were never set.
We correct them and set special hours ahead of every holiday.
The photos are old, few, or not yours.
We add real photos of your business, your team and your work.
Nobody has posted in a year.
We publish posts so the profile looks active, because it is.
Customers asked questions on your profile and nobody answered.
We answer them, and add the questions people ask most, with answers.
Reviews are sitting there with no reply.
We reply to every one.
Someone suggested an edit and Google accepted it.
We watch for changes to your profile and put back anything that’s wrong.
There’s a duplicate profile, or an old location is still listed.
We find duplicates and closed locations and get them merged or removed.
What’s included
Posts and photos are part of the work. Some months we add new ones; other months the time goes to bigger things like links and pages, and we refresh what's already there.
Services and products
Each service you offer listed on the profile with a short description, so you match more searches.
Hours and special hours
Regular hours kept correct, holiday hours set in advance.
Photos
Real photos of your storefront, team and work. No stock images.
Posts
Updates, offers and news posted to the profile.
Questions and answers
Customer questions answered, and the common ones added and answered ahead of time.
Review replies
Every review gets a reply. Part of our review management service.
Monitoring
We watch for suggested edits and duplicate profiles, and fix them.
Reporting
A plain-English update showing how often the profile appeared in search, what people did on it, and what we changed.
How we work
Every market is different, so the plan is too. The steps are the same.
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Check
We review your profile against the ones showing up ahead of you and list every gap.
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Plan for your market
We pick the categories, services and photos that fit how people in your area search.
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Do the work
Everything gets filled in, corrected and published.
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Show what moved
Your update shows how the profile is performing and what we did.
Questions we hear
Is a Google Business Profile free?
Yes. Google doesn’t charge for the profile. The work is in setting it up right and keeping it that way.
I already have a profile. Do I need this?
Most businesses do have one. The question is whether it’s complete, accurate and active. The free search check tells you.
Do I need a storefront?
No. Businesses that travel to customers can have a profile with a service area instead of an address.
Does this include my website?
No. The profile and the website work together, and this page covers the profile. Our local SEO service covers both.
See how your profile compares
We check your profile against the businesses showing up ahead of you and send you what we find. Free.
- Where competitors show up above you
- Which listings have the wrong details
- How your reviews compare nearby