Audience pages
Get help, give, volunteer, each written for its reader.
Why people aren’t finding you
Most nonprofit sites were built for funders and board members. The people searching need something different.
Your homepage tries to serve everyone and serves no one well.
A page for each audience: get help, give, volunteer, with the words each one searches for.
People in need search “near me” and find a national site, not you.
A Google Business Profile for every location and distribution site, with hours, so the map shows you.
Your hours changed and the old ones are still on Google.
Hours and special hours kept correct on every listing. Wrong hours mean a wasted trip for someone who couldn’t afford it.
Donors search for you by name and land on a third-party page.
Your own donate page ranks for your name, and the profile links to it.
Volunteers can’t find out how to sign up.
A volunteer page that answers when, where and how.
Your programs have no pages of their own.
Each program gets a page with what it is, who it’s for and how to get it.
Reviews matter for nonprofits too, and nobody’s asking.
Volunteers and partners are asked for reviews. Every review gets a reply.
Nobody has told you what’s working.
A plain-English update: what we did, what moved, what’s next.
What’s included
Everything a nonprofit needs so the right person lands on the right page.
Program pages
One per program: what it is, who it’s for and how to get it.
Google Business Profile
Every location and site, complete and current. How we handle profiles.
Listings
Google, Apple, Bing, Facebook and the directories where people look for help.
Reviews
Volunteers and partners asked, every review answered. How we handle reviews.
Technical fixes
Speed, mobile, structure and nonprofit markup.
Plain-English updates
What we did, what moved, what’s next.
How we work
Every community is different, so the plan is too. The steps are the same.
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Check
We look at your site, profile, listings and reviews next to the organizations showing up ahead of you.
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Plan for your community
We pick the programs, locations and audiences to work on first.
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Do the work
Pages get written and sent to you for review, profiles get completed, listings get corrected and review requests start.
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Show what moved
You get an update in plain English: what we did, what changed in search, and what comes next.
Questions we hear
We have a small budget. Is this for us?
The free search check costs nothing and tells you where the gaps are. From there we scope the work to what matters most and give you a clear price.
We have twelve distribution sites. Does each need a profile?
If people visit it, yes. We set them up and keep them accurate.
We only have one staff member for communications. Is this too much?
No. We do the work and send you pages to approve. Your time goes to reviewing, not doing.
See where your organization shows up today
We check how you show up for help, donor and volunteer searches, your profiles and your reviews. Free.
- Where competitors show up above you
- Which listings have the wrong details
- How your reviews compare nearby