Home / Healthcare SEO

Healthcare SEO for clinics and practices

Patients search for a symptom, a treatment or “near me”, then pick from the first few results. Healthcare SEO is the work that puts your practice in front of them, done with the care healthcare pages need.

Why healthcare SEO is different

The same rules of local search apply, but healthcare adds a few of its own. We work inside them.

Patients search by symptom and treatment, not by specialty.

We build pages for the conditions and treatments people type, in plain language.

Google holds health pages to a higher standard.

Pages are accurate, reviewed by you, and show who is behind the practice.

Review replies can’t talk about a patient’s care.

Replies are written so they never confirm anyone is a patient or what they came in for.

Before and after photos and patient stories have rules.

We use only what you have permission for, and nothing made up.

You can’t promise results.

Neither do we. Pages describe what you offer and how it works, not what it will do for one person.

Practices with several locations or providers get muddled on Google.

Each location and provider gets a correct, separate profile.

The directories that matter are different.

Healthgrades, Zocdoc, Vitals, WebMD and the ones for your specialty, kept accurate alongside Google and the rest.

What healthcare SEO with us includes

The website, the profiles, the directories and the reviews, worked on together.

Condition and treatment pages

A page for each condition and treatment patients search for, written in plain language and reviewed by you before it goes live.

Provider and location pages

Each provider and each location with its own page, matching its own Google profile.

Healthcare directories

Healthgrades, Zocdoc, Vitals, WebMD and specialty directories kept consistent with Google.

Technical fixes

Speed, mobile, structure and the markup that tells Google this is a medical practice.

Plain-English updates

What we did, what moved and what’s next.

How we work

Every market is different, so the plan is too. The steps are the same.

  1. Check

    We look at your site, profile, listings and reviews next to the practices showing up ahead of you.

  2. Plan for your market

    We pick the conditions, treatments and locations worth going after, and the order to do them in.

  3. Do the work

    Pages get written and sent to you for review, profiles get completed, listings get corrected and review requests start.

  4. Show what moved

    You get an update in plain English: what we did, what changed in search, and what comes next.

Questions we hear

Do you run ads?

No. This is search, not advertising. Rankings earned in search keep working after the work is done, where ads stop when the budget does.

Do I have to review every page?

Yes, and we’d want you to. You’re the clinical expert. We write in plain language and you confirm it’s accurate before it goes live.

Can you write about treatments we don’t offer yet?

No. Pages describe what the practice offers today.

We have three locations. Does each need its own work?

Yes. Each location gets its own profile, its own page and its own directory listings. We handle them together.

Is this HIPAA compliant?

We never handle patient records. Review requests use only a name and a contact method, and replies never discuss care. If your practice needs a business associate agreement, just ask.

See what patients see when they search for you

We check your map rankings, your profile, your directories and your reviews, and send you what we find. Free.

  • Where competitors show up above you
  • Which listings have the wrong details
  • How your reviews compare nearby

Request your check

A few details. We email the report to you.

Or call 844-707-9376