We all want more sales conversions, but many times we end up being our own worst enemies in this area. Mistakes are easy to make here, and usually irreversible. So in the spirit of continuing to learn the craft of conversion, let’s look at how we can avoid making mistakes we can do something about.
5 Mistakes that can kill your conversions
Are you listening? – As crazy as it seems, most people are not all that interested in you or your product. They are primarily interested in what you can do for them. Much more important is the opportunity you’re getting to listen to exactly what they need, and then work to fulfill that.
Not providing a solution – Focus on providing a solution for the problem the person is trying to solve, rather than selling your product. If you demonstrate how your product or service can solve their most pressing problems, you’ll be a lot more successful.
Not being prepared – If you don’t do as much homework as you can prior to the meeting, you may find yourself woefully unprepared. Take a little time to research the company, the people, and whatever else you can find to determine the landscape you’re walking into. A little familiarity goes a long way.
Not staying focused – While it’s always a good idea to do a bit of relationship building in a sales call, this can backfire if you don’t remember why you’re actually there. Remain focused on the reason for being there, and don’t use up their available time without getting your pitch across without a rush at the end.
Ask for the sale – The biggest reason many sales calls don’t convert is simply because they didn’t ask for the sale. Acknowledge why you’re there, and don’t be shy about asking for a decision. You just might get a yes!
