If you want to keep your brand at the center of your clients’ minds, your email marketing must provide real value. While periodic “We miss you around here” style emails are okay, your brand is only going to improve if customers garner real value from your marketing.
Deliver The Brand Inside The Email
When sending out emails, most local businesses want to just get the message across. From time to time, this results in some companies sending out simple text-based emails. Avoid being this simplistic. Make sure every email sent provides the brand’s voice, core values and even the slogan and logo. Brand building must be consistent across all platforms.
Give Special Offers And Newsletters
One of the best ways to keep a brand in the forefront of consumers’ minds is to occasionally provide value through email marketing. Every message does not have to be about updated features, new location openings and “Come See Our New Showroom!” pitches.
There are definitely a number of people on your email list who have only done business with your company once or not at all. Keep them intrigued by providing value through informative newsletters and special offers. Make sure to never send too many, though, or you will risk getting labeled as spam.
