Launch into Long Tail Keywords
Don’t just settle for single keywords. Aim for long tail keywords that are more specific and will also make your content generation game even better. Now, you don’t have to guess your way into writing new articles. With long tail keywords, you know what your visitors want so you just need to serve it to them.
Think again about Keyword Usage
While a bookstore would be remiss to not use “bookstore” as a keyword, it is essential to remember the competition for such a common term. Instead, local businesses should put a heavy focus on long tail keywords.
Instead of just “bookstore,” the business should use “book stores in Atlanta ga,” “used book stores in Sacramento” or something similar. These long tail keywords are better in a world where natural speech is used in search, thanks to Siri, and local marketing is vital.
Establish Guest Posts
It can be tough for a company to get its content seen on a large scale, but this is simpler if they create guest blogs. Take your best content and submit it to industry leading blogs that recognize guest posts. While the industry blog will get the vast majority of traffic, it will undoubtedly bring a significant amount your way as well.
Use Other Marketing Devices to Promote Blogs
While concentrating on strong seo strategies will help your blog get noticed, you need to remember that organic reach can take time. This makes promoting your blog on other platforms fundamental.
Whenever you put up a new post, share it directly to social media. Take time to send out an email newsletter for especially interesting blogs as well. The best way to get the word out is to use the various tools already at your disposal.
Statistics show that you are 13 times more likely to see a positive roi if you prioritize blogging. Using these sorts of numbers, it is obvious that blogging is a fundamental marketing tactic. And if you can get the word out with the aforementioned approaches, taking the time to jot down a blog can really pay off.
