If you are looking to redesign or possibly put up your first small business web site, it is a good idea to take a quick look at what is trending now as regards web design for small businesses.
Some have come about due to advances in technology, and others are only cosmetic or related to user experience. Nonetheless, judge each with an eye open as to their best uses for your particular site, and not necessarily for any hype or good press. Just because infinite scrolling may work for Facebook doesn’t mean it’s right for your site.
So without further delay, the following are five website design trends small businesses are implementing in 2015.
5 Trends in small business web design
Employing Infinite scrolling – Infinite scrolling has become all the rage over the last year or so. The ability to keep the reader engaged over one long stream of content can work for some, like Facebook for example, and not for others. Make sure it serves your ultimate visitor goals before you use this.
Using a responsive design – Since more than half the Web’s traffic now emanates, at least originally, form a mobile device, it is simply no longer an option to not have a responsive web site design. You need to ensure that all visitors get the best experience you can muster, so this is less of a trend than a necessity.
A minimalist, uncluttered site – A spare, lean look with lots of white space and shorter blocks of text are the rule these days. This improves the overall feel of your site, providing an uncluttered, space where you can offer a simple, direct message free of distraction and rabbit holes.
Play with fonts and color – Don’t feel totally constrained in terms of fonts and color. Make a statement and paint your web canvas with the look and feel of the message you wish to convey. This doesn’t mean making large textual sections in a stylish, hard to read font, but selective use of creative fonts and colors can spice things up quite nicely.
Don’t neglect social media – Make sure your readers have the ability to share your content easily to their followers across the Web. Who knows if the person who wants to tweet about your post has a few hundred thousand followers who might like what you have to offer too!
