It’s probably not news to you that video is taking the online world by storm, and in fact Cisco Systems is predicting that by the year 2017 over two-thirds of all web traffic will be video.
This is both good and bad for marketers, since on the one hand we understand that video helps conversions by a large degree, and can be useful for finding a far wider audience by virtue of their viral and sharable nature. However, when you are at a loss as to what type of videos to produce, or feel as though you have nothing, inaction follows and you miss out.
To help with that, we’ve come up with 7 ways your business can use videos effectively.
7 Types of Videos your Business Can Use
Product Demo – Shooting a demo video for a new product or feature of an existing one is a great selling tool as well as customer care item. It can also serve as a good lead generation tool via YouTube.
Rolling out New Products – If you are releasing a new product, this type of video can serve as a sales tool on your web page. This is an entirely different emphasis, as you are writing for sales.
Tutorials – One of the most-loved uses for consumers is the tutorial video. Making a video that shows the entire process in depth will get you many satisfied and return customers. These are also valuable as lead gen tools.
Video Testimonials – Getting your satisfied customers to record a short video testimonial can go a long way toward supplying the social proof many need to get off the fence about purchasing your products or services. Most are happy to help, especially if they get a shoutout or link back.
Tips and How to’s – Videos showing tips and advice on related aspects of your business can help you grow in authority and traffic.
Interview Influencers – Getting an interview with an influencer or thought leader in your market can help you grow in stature in your audience’s eyes. It is also of use to the interviewee, as they get exposed to a new audience as well.
Webinar and Event Invites – Using a video to invite prospects to an upcoming webinar or live event is outstanding when delivered through a video. Don’t be afraid to be a little outrageous or innovative here!
